JACOB NEUENSWANDER is a senior writer at Preacher in Austin, TX.
He wants to help brands do scary, cool, and scary-cool things.

IF YOU'RE GONNA GO THE EXTRA MILE, WHY NOT 900?
Favor, a Texas-only food delivery app, wanted to show how far they’d go for a Texan. So we convinced them to make their first ever out-of-state delivery to a Texpat in desperate need of a taste of home. But this was more than a delivery. This was a rescue mission.
After months of logistical planning (that barbecue needed to be HAWT upon arrival), we worked with Peking films to document the effort and bring some charm and gravitas to this interstate expedition. By land, air, and show shoe, our journey took a determined Favor runner and our production team to the ends of the earth and to the top of Pike's Peak (elevation 14,000 ft). And in the end, Randy got that beef rib and we got to prove that Texas hospitality has no bounds.
Recognition: LBB, Adweek, Yahoo!, CBS Austin