THE ORGANIZATION WELCOMES ALL, NOT JUST THE ORGANIZED.

​

The Container Store's perfectly curated world can feel a bit unapproachable for the common clutterer. So to make an intimidating brand more inviting, we created Welcome to The Organization, a rally cry inviting all—especially the uninitiated—to discover the power of organization.

 

After a playful logo refresh and normalizing junk drawers on TikTok, we targeted organization skeptics with impossibly simple "applications". Because when it comes to joining The Organization, everyone qualifies.

​

​

Recognition: Campaign of the Year- PR Daily